DocumentCode
3159272
Title
An economic analysis on marketing channel conflict
Author
Zhao, Longwen ; Long, Yan
Author_Institution
Associate professor of South China University of Technology, China
fYear
2009
fDate
12-14 Oct. 2009
Firstpage
1
Lastpage
5
Abstract
From the perspective of manufacturers, this paper has used the principles of economics, comparatively analyzed the profit of marketing channels´ subject between symmetric and asymmetric information; and put forward suggestions on how to construct marketing channel based on the case of symmetric information.
Keywords
channel; conflict; management; receipts;
fLanguage
English
Publisher
iet
Conference_Titel
Technology and Innovation Conference 2009 (ITIC 2009), International
Conference_Location
Xian, China
Type
conf
DOI
10.1049/cp.2009.1505
Filename
5518618
Link To Document