How can recommendations be presented to TV viewers?

An overload of content choices on the TV and online is a modern phenomenon. Steering viewers towards content they would like is a challenge for any video-on-demand provider - especially for those who derive revenue from downloaded content. Making the user experience in selecting recommendations engaging and easy is also a challenge. This paper covers research into testing the presentation of recommended items to viewers in a variety of ways to establish best and worst features, and to inform user interface design decisions of future IPTV recommendations services.