DocumentCode
3166177
Title
App store strategies for service providers
Author
Kimbler, Kristofer
Author_Institution
K2K Interactive Ltd., Malmo, Sweden
fYear
2010
fDate
11-14 Oct. 2010
Firstpage
1
Lastpage
5
Abstract
Apple App Store has introduced a substantially different model for digital good distribution to mobile users. Following Apple´s spectacular success other smartphone and mobile OS vendors have started similar services. Mobile operators who invest hundreds of millions in 2,5G, 3G and now 4G technologies have a right to participate in the digital economy they enable. Can they quickly bite into the app store business and turn it to their advantage or they will be out of game again? This paper will try to answer these important questions by analysing the app store market and investigating potential app store strategies and scenarios for mobile operators.
Keywords
retailing; Apple app store; app store market; app store strategies; digital economy; digital good distribution; mobile OS vendors; service providers; smartphone; Business; Games; Mobile communication; Mobile handsets; Smart phones; app stores; business models; strategy;
fLanguage
English
Publisher
ieee
Conference_Titel
Intelligence in Next Generation Networks (ICIN), 2010 14th International Conference on
Conference_Location
Berlin
Print_ISBN
978-1-4244-7443-1
Electronic_ISBN
978-1-4244-7444-8
Type
conf
DOI
10.1109/ICIN.2010.5640947
Filename
5640947
Link To Document