A Novel Website Structure Optimization Model for More Effective Web Navigation

Author

LIN, Wen-long ; LIU, Ye-zheng

Author_Institution

Hefei Univ. of Technol., Hefei

fYear

2008

fDate

23-24 Jan. 2008

Firstpage

36

Lastpage

41

Abstract

A novel website structure optimization model for more effective web navigation is proposed. First, web page group with low access efficiency is discovered by its support and its topology average distance; Then a measure degree, website topology interest, which can overall indicate the website access efficiency is proposed as guidance rule to optimize the website hyperlink structure; Finally, users´ navigation are facilitated by optimizing website linkage structure that reduces the number of steps to locate their target web pages. Experiments result on a distance education website show that our approach is efficient and practical for adaptive website.

Keywords

Web sites; information retrieval; optimisation; Web navigation; Web page group; Web site access efficiency; Web site structure optimization model; user navigation; Costs; Couplings; Data mining; Distance learning; Information resources; Navigation; Optimization methods; Topology; Web pages; Web sites;

fLanguage

English

Publisher

ieee

Conference_Titel

Knowledge Discovery and Data Mining, 2008. WKDD 2008. First International Workshop on

Conference_Location

Adelaide, SA

Print_ISBN

978-0-7695-3090-1

Type

conf

DOI

10.1109/WKDD.2008.77

Filename

4470345