The Research on Game Model of Business Incubation Network Trust Problems under Electronic Commerce

Firstly, this paper studies the credit mechanism of business incubation network under E-commerce, on the basis of credit mechanism. We put the method of building incubated enterprises virtual communities and customers virtual communities to increase the B to C e-commerce trust within the business incubation network. Then, on the basis of game theory analysis the trigger policy of incubated enterprises´ dishonesty on the incubation network virtual communities, designing stimulating mechanism and restraint mechanism to ensure enterprise sincere sale on the incubation network virtual communities.