Notice of RetractionA study on the joint development of the corporate brand and the city

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

How to develop the economy in the central and western cities in the process of industrial shift from east to west? Shall we stick to the traditional development path of high energy consumption, high pollution and low-income? Is there a better approach to development? With the gradual disappearance of the demographic dividend, together with increasing environmental pressures, to make full use of their advantages, the central and western regions have to shift to environment-friendly, sustainable and scientific development pattern. Considering the necessity of transcend the current low-end value chain, we must take the road of independent innovation and brand, make the city to a brand city, and ultimately drive the regional economic development.