Strategy of tourism online marketing to descendant tourists based on DATEE model

This paper aims to develop the strategy of tourism online marketing for descendant tourist of Laizhou. The study first investigates this descendant source markets and then, on the reference to Dynamic Attention-Transaction-Experience-Evaluation Model which is called DATEE for short, and then combining the attributes of descendant tourist, raised niche targeting online marketing strategy, such as the optimization and promotion of tourism website, blog marketing, creating tourism product with historical connotations, building platform for tourists´ emotional communication.