The Electronic Commerce Developmental Strategy of Small and Medium-Sized Enterprises under the Network Economic Pattern

The network economy is the economic activity between the producer and the consumer through the Internet, It may be summarized as a new economic form that establishes on the foundation of computer net, takes the modern information technology as the core. Electronic commerce is the most direct-viewing form. The network economy pattern has provided the unprecedented opportunities for the SME development. Firstly this paper elaborates the connotation and characteristics of network economy and the opportunities which the network economy brings to the SME, then analyzes comprehensively SME´s electronic commerce developmental situation, finally proposes the electronic commerce developmental strategies of SME under the network economy pattern.