Title :
Notice of Retraction
Influence of channel cost and sharing structure on optimal marketing efforts and channel choice with stochastic demand
Author :
Jiali Ding ; Xiangdong Liu
Author_Institution :
North China Electr. Power Univ., Beijing, China
Abstract :
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
This paper tries to solve the channel optimization for the manufacturer and the retailer who face stochastic market demand by not only considering the structure of cost and revenue sharing in the supply chain but also incorporating the channel marketing effort into the demand function as an endogenous optimization decision. It offers the optimal marketing inputs and channel choice for the two parties and shows how the optimal marketing inputs and the equilibrium profits will be influenced by the channels´ cost and the agreed sharing structure.
Keywords :
marketing; optimisation; profitability; stochastic processes; channel choice; channel cost; channel marketing effort; channel optimization; demand function; equilibrium profits; optimal marketing efforts; revenue sharing; sharing structure; stochastic market demand; Elasticity; Marketing and sales; Optimization; Resource management; Stochastic processes; Supply chains; channel optimization; marketing input; stochastic demand; supply chain management;
Conference_Titel :
Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC), 2011 2nd International Conference on
Conference_Location :
Dengleng
Print_ISBN :
978-1-4577-0535-9
DOI :
10.1109/AIMSEC.2011.6010519
