The analysis of B2C e-commerce implementation of the experiential marketing strategy

In recent years with the rapid development of China´s e-commerce, online shopping has been more and more acceptable to many consumers and its market scale is continually expanding. The constant expanding of online shopping market provides B2C e-commerce a good opportunity of development. At the same time, in the experience economy era, many companies pay more attention on experience marketing as a personalized consumer marketing experience means. It is playing a significant role in the development and brand construction of B2C e-commerce businesses to practice experience marketing. This article taking the 360buy.com as a case, studied the application of its experiential marketing, and gave some suggestions on the practical operation of experiential marketing to domestic B2C enterprises.