Title :
Measuring and managing customer value of mobile user in full-service era
Author_Institution :
Sch. of Econ. & Manage., Beijing Univ. of Posts & Telecommun., Beijing, China
Abstract :
Based on the two methods of measuring and managing the customer value(George Evans, 2002), the paper selects 13343 user´s transaction data in a region of a Chinese operators in October 2010 as research samples, measures customer perceptive value by the customer value rate in use, provides powerful support tools for researching and designing mobile product; Using the cumulative frequency distribution combined with customer contribution index distinguish among customer segmentation, solve the problems that telecom cost is too hardly calculated to distinguish between the high, medium and low-end customer, and try to preliminary be prepare to build a dynamic customer value measuring method.
Keywords :
mobility management (mobile radio); telecommunication industry; Chinese operators; cumulative frequency distribution; customer contribution index; customer segmentation; full-service era; high-end customer; low-end customer; medium-end customer; mobile product design; mobile user customer value management; mobile user customer value measurement; telecom cost; user transaction data; Business; Current measurement; Educational institutions; Frequency measurement; Indexes; Mobile communication; Telecommunications; Measure; customer value; mobile user; value rate in use;
Conference_Titel :
Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC), 2011 2nd International Conference on
Conference_Location :
Deng Leng
Print_ISBN :
978-1-4577-0535-9
DOI :
10.1109/AIMSEC.2011.6010546
