Measuring and managing customer value of mobile user in full-service era

Author

Di, Haolin

Author_Institution

Sch. of Econ. & Manage., Beijing Univ. of Posts & Telecommun., Beijing, China

fYear

2011

fDate

8-10 Aug. 2011

Firstpage

1236

Lastpage

1239

Abstract

Based on the two methods of measuring and managing the customer value(George Evans, 2002), the paper selects 13343 user´s transaction data in a region of a Chinese operators in October 2010 as research samples, measures customer perceptive value by the customer value rate in use, provides powerful support tools for researching and designing mobile product; Using the cumulative frequency distribution combined with customer contribution index distinguish among customer segmentation, solve the problems that telecom cost is too hardly calculated to distinguish between the high, medium and low-end customer, and try to preliminary be prepare to build a dynamic customer value measuring method.

Keywords

mobility management (mobile radio); telecommunication industry; Chinese operators; cumulative frequency distribution; customer contribution index; customer segmentation; full-service era; high-end customer; low-end customer; medium-end customer; mobile product design; mobile user customer value management; mobile user customer value measurement; telecom cost; user transaction data; Business; Current measurement; Educational institutions; Frequency measurement; Indexes; Mobile communication; Telecommunications; Measure; customer value; mobile user; value rate in use;

fLanguage

English

Publisher

ieee

Conference_Titel

Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC), 2011 2nd International Conference on

Conference_Location

Deng Leng

Print_ISBN

978-1-4577-0535-9

Type

conf

DOI

10.1109/AIMSEC.2011.6010546

Filename

6010546