Title :
Chinese Internet enterprise innovation strategy
Author :
Liping, Yin ; Jinjin, Wei
Author_Institution :
Coll. of Bus. Adm., Capital Univ. of Econ. & Bus., Beijing, China
Abstract :
This paper explore Chinese Internet enterprise micro innovation strategy through the case study method. We analyzes the nature of the innovation strategy, expounds the reason of its success. We propose industrial environment is very important external factor. Besides innovation features is critical internal factor.
Keywords :
Internet; business data processing; innovation management; Chinese Internet enterprise microinnovation strategy; external factor; industrial environment; innovation features; internal factor; Browsers; Companies; Industries; Internet; Security; Software; Technological innovation; chinese firm; micro-innovation; strategy;
Conference_Titel :
Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC), 2011 2nd International Conference on
Conference_Location :
Deng Leng
Print_ISBN :
978-1-4577-0535-9
DOI :
10.1109/AIMSEC.2011.6010701
