Title :
Public legal service agencies relationship marketing strategies
Author :
Shen, Hualin ; Han, Yong ; Chen, Nansheng ; Zeng, Zhiliu
Author_Institution :
Guangxi Inst. of Public Adm., Nanning, China
Abstract :
Relationship marketing has been a major topic in marketing literature but limited research has attempted to conceptualize the relationship and its interactions especially in a Chinese context. This paper provides a comprehensive review on the strategy of relationship marketing in Chinese public legal service agencies.
Keywords :
legislation; marketing; Chinese context; Chinese public legal service agencies; relationship marketing strategies; Context; Industries; Law; Organizations; Production systems; marketing; public legal services; strategy;
Conference_Titel :
Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC), 2011 2nd International Conference on
Conference_Location :
Deng Leng
Print_ISBN :
978-1-4577-0535-9
DOI :
10.1109/AIMSEC.2011.6010749
