The innovation and development of network exhibition in the post-crisis era

With the economic development, penetration of the electronic commerce technology and internet technology into the socioeconomic life has brought the world exhibition industry new opportunity and challenge. Under the stimulus of the financial crisis, the network exhibition which develops exhibition by trade and promotes trade by exhibition as a result of the creation of a new exhibition model has been born and becomes more and more popular. The paper analyzes the network exhibition development history both at home and abroad, and with the Canton Fair, it also summarizes similarities and differences between the network exhibition and the traditional physical exhibition and then brings forward an innovation development strategy for developing the network exhibition in China with a purpose of providing reference for future network exhibition.