Title :
The multidimensional model of perceived benefit of bank personal financial customers
Author_Institution :
Dept. of Marketing, Tianjin Univ. of Finance & Econ., Tianjin, China
Abstract :
Basing on the special characteristics of financial products, this study develops the dimensions of perceived benefit. And explores the impact of various dimensions to overall perceived benefit. Perceived product benefit, perceived service benefit and perceived relationship benefit will affect the overall perceived benefit.
Keywords :
banking; customer services; bank personal financial customers; financial products; multidimensional model; perceived product benefit; perceived relationship benefit; perceived service benefit; Context; Economics; Optimized production technology; Portfolios; Supply chains; bank; financial customers; perceived benefit;
Conference_Titel :
Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC), 2011 2nd International Conference on
Conference_Location :
Deng Leng
Print_ISBN :
978-1-4577-0535-9
DOI :
10.1109/AIMSEC.2011.6010827
