DocumentCode
3178396
Title
The risk analysis of real estate brokerage business growth based on fault tree method
Author
Chen, Linjie
Author_Institution
Dept. of Bus. Adm., Nanjing Inst. of Ind. Technol., Nanjing, China
fYear
2011
fDate
8-10 Aug. 2011
Firstpage
5259
Lastpage
5262
Abstract
In order to evaluate the risk of growth of real estate brokerage business, we use the fault tree method. This paper analyzes the risk connotation of business growth in reviewing the relevant theoretical literature, builds its recognition model from three angles based on fault tree method and evaluation model by fuzzy theory from three dimensions, and finds the growth risk of a real estate brokerage enterprise as an example to, come in a “high” rating through the recognition and evaluation. The results show that FUZZY-FTA model is feasible to solve a non-quantitative data for risk assessment of real estate brokerage business growth problems. The FUZZY-FTA model broadens the scope of application of FTA method, has important value in the real estate brokerage business to identify risk, control risk to achieve sustained growth.
Keywords
commerce; fault trees; fuzzy set theory; property market; risk analysis; fault tree method; fuzzy theory; fuzzy-FTA model; nonquantitative data; real estate brokerage business growth; risk analysis; risk assessment; risk connotation; Decision support systems; Fuzzy-FTA Model; Growth Risk; Real Estate Brokerage Business; Risk Evaluation; Risk Identification;
fLanguage
English
Publisher
ieee
Conference_Titel
Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC), 2011 2nd International Conference on
Conference_Location
Deng Leng
Print_ISBN
978-1-4577-0535-9
Type
conf
DOI
10.1109/AIMSEC.2011.6010828
Filename
6010828
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