• DocumentCode
    3181831
  • Title

    Research of WEB Usage Mining Based on Negative Association Rules

  • Author

    Bin, Yang ; Xiangjun, Dong ; Fufu, Shi

  • Author_Institution
    Sch. of Inf. Sci. & Technol., Shandong Inst. of Light Ind., Jinan, China
  • Volume
    1
  • fYear
    2009
  • fDate
    25-27 Dec. 2009
  • Firstpage
    196
  • Lastpage
    199
  • Abstract
    Today, Internet has become an indispensable tool for everyone, Web usage mining correspondingly becomes a hotspot, which uses large amounts of data in the Web server log and other relevant data sets for mining analysis and gains valuable knowledge model about usage of relevant Web site. At present, a lot of works have to do with the positive association rules in Web usage mining, but negative association rules is more important, So in this paper we have applied negative association rules technology to Web usage mining, in the course of the experiment we have proved that the negative association rules have a more important role on access pattern to Web visitors, give the mining algorithms, to solve the deficiencies in which positive association rules are referred to.
  • Keywords
    Internet; Web sites; data mining; Internet; Web server log; Web usage mining; negative association rules; relevant Web site usage; Application software; Association rules; Computer applications; Computer industry; Data mining; Industrial economics; Information analysis; Information science; Itemsets; Pattern analysis; Web usage mining; data mining; negative association rules; pattern discovery; support – confidence framework;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Computer Science-Technology and Applications, 2009. IFCSTA '09. International Forum on
  • Conference_Location
    Chongqing
  • Print_ISBN
    978-0-7695-3930-0
  • Electronic_ISBN
    978-1-4244-5423-5
  • Type

    conf

  • DOI
    10.1109/IFCSTA.2009.55
  • Filename
    5385098