DocumentCode
3181831
Title
Research of WEB Usage Mining Based on Negative Association Rules
Author
Bin, Yang ; Xiangjun, Dong ; Fufu, Shi
Author_Institution
Sch. of Inf. Sci. & Technol., Shandong Inst. of Light Ind., Jinan, China
Volume
1
fYear
2009
fDate
25-27 Dec. 2009
Firstpage
196
Lastpage
199
Abstract
Today, Internet has become an indispensable tool for everyone, Web usage mining correspondingly becomes a hotspot, which uses large amounts of data in the Web server log and other relevant data sets for mining analysis and gains valuable knowledge model about usage of relevant Web site. At present, a lot of works have to do with the positive association rules in Web usage mining, but negative association rules is more important, So in this paper we have applied negative association rules technology to Web usage mining, in the course of the experiment we have proved that the negative association rules have a more important role on access pattern to Web visitors, give the mining algorithms, to solve the deficiencies in which positive association rules are referred to.
Keywords
Internet; Web sites; data mining; Internet; Web server log; Web usage mining; negative association rules; relevant Web site usage; Application software; Association rules; Computer applications; Computer industry; Data mining; Industrial economics; Information analysis; Information science; Itemsets; Pattern analysis; Web usage mining; data mining; negative association rules; pattern discovery; support confidence framework;
fLanguage
English
Publisher
ieee
Conference_Titel
Computer Science-Technology and Applications, 2009. IFCSTA '09. International Forum on
Conference_Location
Chongqing
Print_ISBN
978-0-7695-3930-0
Electronic_ISBN
978-1-4244-5423-5
Type
conf
DOI
10.1109/IFCSTA.2009.55
Filename
5385098
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