Title :
A comparative study of online group-coupon sale in USA and China
Author_Institution :
Foreign Languages Dept., Zhengzhou Inst. of Aeronaut. Ind. Manage., Zhengzhou, China
Abstract :
Groupon is said to have created the online group-coupon sale business mode. Since it´s foundation in late 2008, just in two years, Groupon has reached a value of more than 6 million dollars, and was considered to be the fastest-growing online business company. Groupon.cn in China, as a copycat of Groupon, also grows in a rapid pace. This article first gives an analysis of the foundation, operation and growing-up of the two online coupon-sale companies, then based on a survey conducted in China, the paper gave an comparison of the online group-coupon sale business in the United States and China. The paper tries to provide some suggestions to the operation of online coupon-sale companies in China.
Keywords :
electronic commerce; retail data processing; China; Groupon; Groupon.cn; USA; online business company; online group-coupon sale business mode; Cities and towns; Companies; Google; Internet; Marketing and sales; Training; Groupon; Groupon.cn; coupon; online sales;
Conference_Titel :
Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC), 2011 2nd International Conference on
Conference_Location :
Deng Leng
Print_ISBN :
978-1-4577-0535-9
DOI :
10.1109/AIMSEC.2011.6011160
