DocumentCode
3185874
Title
Notice of Retraction
A study and design about marketing management scheme
Author
Chen Yang ; Gao Li
Author_Institution
Dept. of Manage., Hunan Int. Econ. Univ., Changsha, China
fYear
2011
fDate
8-10 Aug. 2011
Firstpage
1861
Lastpage
1864
Abstract
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
This is a research confirmed by empirical evidence. We have analysed marketing management problems of A company comprehensively. Firstly, the research background was introduced. Secondly, the causes of the problems were analyzed. Finally, specific scheme of marketing management for A company was proposed and put into practice.
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
This is a research confirmed by empirical evidence. We have analysed marketing management problems of A company comprehensively. Firstly, the research background was introduced. Secondly, the causes of the problems were analyzed. Finally, specific scheme of marketing management for A company was proposed and put into practice.
Keywords
marketing; marketing management scheme; Companies; Contracts; Incentive schemes; Marketing and sales; Marketing management; Personnel; Planning; marketing management; scheme design;
fLanguage
English
Publisher
ieee
Conference_Titel
Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC), 2011 2nd International Conference on
Conference_Location
Dengleng
Print_ISBN
978-1-4577-0535-9
Type
conf
DOI
10.1109/AIMSEC.2011.6011226
Filename
6011226
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