Title :
Notice of Retraction
A study and design about marketing management scheme
Author :
Chen Yang ; Gao Li
Author_Institution :
Dept. of Manage., Hunan Int. Econ. Univ., Changsha, China
Abstract :
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
This is a research confirmed by empirical evidence. We have analysed marketing management problems of A company comprehensively. Firstly, the research background was introduced. Secondly, the causes of the problems were analyzed. Finally, specific scheme of marketing management for A company was proposed and put into practice.
Keywords :
marketing; marketing management scheme; Companies; Contracts; Incentive schemes; Marketing and sales; Marketing management; Personnel; Planning; marketing management; scheme design;
Conference_Titel :
Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC), 2011 2nd International Conference on
Conference_Location :
Dengleng
Print_ISBN :
978-1-4577-0535-9
DOI :
10.1109/AIMSEC.2011.6011226
