DocumentCode
3188133
Title
Notice of Retraction
On the integrity of the telephone marketing and enterprise image perception of consumers
Author
Jian Chen ; Yinhong Shan
Author_Institution
Bus. Sch., Jiangxi Normal Univ., Nanchang, China
fYear
2011
fDate
8-10 Aug. 2011
Firstpage
3137
Lastpage
3141
Abstract
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
In this article, We have researched about the integrity of the telephone marketing and enterprise image perception of consumers. In this study, We divided the sincerity telemarketing into a five-factor structure. They are people sincerity, product sincerity, channel of distribution sincerity, list price sincerity and interactivity. Our research is based on the rationality of five dimensionality of sincerity telemarketing and integrity of the telephone marketing and enterprise image perception of consumers. The research shows that we can know rationality of the sincerity telemarketing five dimensionality, and there has a direct influence between honesty in telephone marketing and enterprise image perception of consumers.
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
In this article, We have researched about the integrity of the telephone marketing and enterprise image perception of consumers. In this study, We divided the sincerity telemarketing into a five-factor structure. They are people sincerity, product sincerity, channel of distribution sincerity, list price sincerity and interactivity. Our research is based on the rationality of five dimensionality of sincerity telemarketing and integrity of the telephone marketing and enterprise image perception of consumers. The research shows that we can know rationality of the sincerity telemarketing five dimensionality, and there has a direct influence between honesty in telephone marketing and enterprise image perception of consumers.
Keywords
consumer behaviour; organisational aspects; reliability; consumers; distribution sincerity channel; enterprise image perception; interactivity; list price sincerity; product sincerity; sincerity telemarketing; telephone marketing integrity; Companies; Correlation; Industries; Periodic structures; Pricing; Regression analysis; Reliability; enterprise image perception of consumers; five-factor structure; sincerity telemarketing;
fLanguage
English
Publisher
ieee
Conference_Titel
Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC), 2011 2nd International Conference on
Conference_Location
Dengleng
Print_ISBN
978-1-4577-0535-9
Type
conf
DOI
10.1109/AIMSEC.2011.6011342
Filename
6011342
Link To Document