Title :
B2C E-Commerce WEbsites Operation Evaluation
Author :
Lu, Jinzhong ; Guan, Feng
Author_Institution :
Eng. & Bus. Sch., Inner Mongolia Univ. of Technol., Hohhot, China
Abstract :
The paper based on E-Commerce Websites to analyze its operation via operating circumstances, marketing achievements, consuming behaviors, valuing standards, the consumer´s gratification and ECW operation, to present evaluating approaches so as to solve the problems from E-Commerce Websites enterprises and perfect E-Commerce Websites operating effects.
Keywords :
Web sites; electronic commerce; marketing data processing; B2C e-commerce Web sites operation evaluation; consumer gratification; consuming behaviors; e-commerce enterprises; marketing achievements; operating circumstances; valuing standards; Electronic commerce; Indexes; Investments; Security; Standards; Web services; E-Commerce Websites; operation evaluation;
Conference_Titel :
Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC), 2011 2nd International Conference on
Conference_Location :
Deng Leng
Print_ISBN :
978-1-4577-0535-9
DOI :
10.1109/AIMSEC.2011.6011406
