Title :
The new management paradigm of corporate-level strategy: To establish strategy ecological community
Author_Institution :
Bus. Sch., Dept. of Marketing, HoHai Univ., Nanjing, China
Abstract :
In complex and volatile strategic environment, the existing corporate-level strategy has been shown its limits. Drawing on ideas of biological evolution of ecological community, the paper presents a new management paradigm of corporate-level strategy: to establish strategy ecological community. This new paradigm regards corporation´s strategic business unit strategy´s cluster as a community ecosystem, dose a series of establishing work to achieve the community´s formation and growth, and to resolve corporate-level strategic issues in complex environments.
Keywords :
ecology; organisational aspects; strategic planning; complex strategic environment; corporate-level strategy; management paradigm; strategy ecological community; volatile strategic environment; Business; Communities; Context; Ecosystems; Evolution (biology); Organisms; Portfolios; corporate-level strategy; management paradigm; strategy ecological community;
Conference_Titel :
Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC), 2011 2nd International Conference on
Conference_Location :
Deng Leng
Print_ISBN :
978-1-4577-0535-9
DOI :
10.1109/AIMSEC.2011.6011413