Research on experiential marketing for corporate website based on user demand-oriented

The application of corporate website in electronic business field can be sourced to the past several decades. But it is not enough just to offer “cool stuff” and expect to attract repeated visitors. The paper analyses the shortage of current corporate websites and emphasizes that we should apply consumer demand-oriented concept and pay attention to involvements and experiences of consumers in experiential marketing for website construction. Corporate should focus on four types of experiences, sense, feel, think, act and relate to propose corresponding website design strategies.