The research on the service features of men´s wear retailing website in China

As an emerging retailing channel, Internet has gained more and more attentions of fashion retailing company all over the world in recent years. Some men´s wear retailing website relied on the superiority of online retailing to create high quota achievement. However, the service variation method of clothing retailing website, which is the essential process, hasn´t a standard evaluation criteria yet. This paper analyzed the development situation and carried out the conclusions from the aspects as follows: 1) 36 features of website service were concluded, which have some inherent characteristic correlation; 2) After analyzing the 36 features, we simplified them into the following seven factors: faster browsing factor, logistics tracking factor, after sale protection factor, the text information factor, the real experience factor, diversity factor and fast shopping factor.