Innovation pattern of China tourism e-commerce on the post-crisis era

Tourism industry, as a kind of elastic consumption, has a close relationship with economic cycle. Tourism industry has faced lots of challenges on the post-crisis era. E-commerce takes advantage of coverage and convenience to meet various and personalized demand of tourists. Tourism e-commerce breaks the traditional business model of tourism industry and becomes the major means in enhancing the industry competitiveness. How to use the different e-commerce to promote the tourism industry is discussed in the paper.