Title :
The B2C group-buying model on the Internet
Author_Institution :
Dept. of Manage. Sci. & Inf. Syst., Peking Univ., Beijing, China
Abstract :
Internet-based group-buying has become a new growth point for China´s e-commerce. By studying B2C group-buying model, this paper has collected data of 20 major Chinese group-buying websites, studied factors that might influence Internet users´ group-buying behavior, proposed a new model for evaluating the value of Internet enterprises, and provided a feasible reference model for the evaluation and performance of Internet enterprises.
Keywords :
Internet; Web sites; consumer behaviour; data acquisition; electronic commerce; purchasing; B2C; Internet; data collection; e-commerce; group-buying Web sites; group-buying behavior; group-buying model; Business; Cities and towns; Data models; Industries; Internet; Marketing and sales; Merchandise; Group-buying; discount; user behavior; user volume; website value component;
Conference_Titel :
Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC), 2011 2nd International Conference on
Conference_Location :
Deng Leng
Print_ISBN :
978-1-4577-0535-9
DOI :
10.1109/AIMSEC.2011.6011451
