• DocumentCode
    3195162
  • Title

    A decision tree approach for predicting smokers’ quit intentions

  • Author

    Ding, Xiaojiang ; Bedingfield, Susan ; Yeh, Chung-Hsing ; Zhang, Jian Ying ; Petrovic-Lazarevic, Sonja ; Coghill, Ken ; Borland, Ron ; Young, David

  • Author_Institution
    Clayton Sch. of Inf. Technol., Monash Univ., Monash, VIC
  • fYear
    2008
  • fDate
    25-27 May 2008
  • Firstpage
    1035
  • Lastpage
    1039
  • Abstract
    This paper presents a decision tree approach for predicting smokerspsila quit intentions using the data from the International Tobacco Control Four Country Survey. Three rule-based classification models are generated from three data sets using attributes in relation to demographics, warning labels, and smokerspsila beliefs. Both demographic attributes and warning label attributes are important in predicting smokerspsila quit intentions. The modelpsilas ability to predict smokerspsila quit intentions is enhanced, if the attributes regarding smokerspsila internal motivation and beliefs about quitting are included.
  • Keywords
    decision trees; demography; human factors; prediction theory; psychology; International Tobacco Control Four Country Survey; decision tree approach; demographic attributes; intension prediction; motivation; rule-based classification model; smokers quit intentions; warning label attributes; Advertising; Cancer; Classification tree analysis; Decision trees; Demography; Information technology; Psychology; Technology management; Temperature control; Testing;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Communications, Circuits and Systems, 2008. ICCCAS 2008. International Conference on
  • Conference_Location
    Fujian
  • Print_ISBN
    978-1-4244-2063-6
  • Electronic_ISBN
    978-1-4244-2064-3
  • Type

    conf

  • DOI
    10.1109/ICCCAS.2008.4657945
  • Filename
    4657945