DocumentCode
3195162
Title
A decision tree approach for predicting smokers’ quit intentions
Author
Ding, Xiaojiang ; Bedingfield, Susan ; Yeh, Chung-Hsing ; Zhang, Jian Ying ; Petrovic-Lazarevic, Sonja ; Coghill, Ken ; Borland, Ron ; Young, David
Author_Institution
Clayton Sch. of Inf. Technol., Monash Univ., Monash, VIC
fYear
2008
fDate
25-27 May 2008
Firstpage
1035
Lastpage
1039
Abstract
This paper presents a decision tree approach for predicting smokerspsila quit intentions using the data from the International Tobacco Control Four Country Survey. Three rule-based classification models are generated from three data sets using attributes in relation to demographics, warning labels, and smokerspsila beliefs. Both demographic attributes and warning label attributes are important in predicting smokerspsila quit intentions. The modelpsilas ability to predict smokerspsila quit intentions is enhanced, if the attributes regarding smokerspsila internal motivation and beliefs about quitting are included.
Keywords
decision trees; demography; human factors; prediction theory; psychology; International Tobacco Control Four Country Survey; decision tree approach; demographic attributes; intension prediction; motivation; rule-based classification model; smokers quit intentions; warning label attributes; Advertising; Cancer; Classification tree analysis; Decision trees; Demography; Information technology; Psychology; Technology management; Temperature control; Testing;
fLanguage
English
Publisher
ieee
Conference_Titel
Communications, Circuits and Systems, 2008. ICCCAS 2008. International Conference on
Conference_Location
Fujian
Print_ISBN
978-1-4244-2063-6
Electronic_ISBN
978-1-4244-2064-3
Type
conf
DOI
10.1109/ICCCAS.2008.4657945
Filename
4657945
Link To Document