DocumentCode
3196069
Title
Hierarchy Analysis and Optimization of Customer Value Based on Data Mining Technology
Author
Yu, Gu ; Jiahui, Li
Author_Institution
Beijing Wuzi Univ., Beijing, China
Volume
2
fYear
2010
fDate
11-12 May 2010
Firstpage
432
Lastpage
436
Abstract
This article attempts to do hierarchy analysis on customer value of Customer Relationship Management firstly. And then, on this basis, it attempts to establish the enterprise´s customer value chain. At last, it tries to operate the customer value chain by using data mining technology. Thus it tries to enhance the value of the company´s customers, increase the business revenue and profit as well as market share as the ultimate goal.
Keywords
customer relationship management; data mining; business profit; business revenue; customer relationship management; customer value chain; customer value optimization; data mining technology; hierarchy analysis; market share; Automation; Costs; Customer relationship management; Data mining; Environmental economics; Human factors; Marketing and sales; Psychology; TV broadcasting; customer value; data mining;
fLanguage
English
Publisher
ieee
Conference_Titel
Intelligent Computation Technology and Automation (ICICTA), 2010 International Conference on
Conference_Location
Changsha
Print_ISBN
978-1-4244-7279-6
Electronic_ISBN
978-1-4244-7280-2
Type
conf
DOI
10.1109/ICICTA.2010.490
Filename
5522899
Link To Document