Title :
Hierarchy Analysis and Optimization of Customer Value Based on Data Mining Technology
Author :
Yu, Gu ; Jiahui, Li
Author_Institution :
Beijing Wuzi Univ., Beijing, China
Abstract :
This article attempts to do hierarchy analysis on customer value of Customer Relationship Management firstly. And then, on this basis, it attempts to establish the enterprise´s customer value chain. At last, it tries to operate the customer value chain by using data mining technology. Thus it tries to enhance the value of the company´s customers, increase the business revenue and profit as well as market share as the ultimate goal.
Keywords :
customer relationship management; data mining; business profit; business revenue; customer relationship management; customer value chain; customer value optimization; data mining technology; hierarchy analysis; market share; Automation; Costs; Customer relationship management; Data mining; Environmental economics; Human factors; Marketing and sales; Psychology; TV broadcasting; customer value; data mining;
Conference_Titel :
Intelligent Computation Technology and Automation (ICICTA), 2010 International Conference on
Conference_Location :
Changsha
Print_ISBN :
978-1-4244-7279-6
Electronic_ISBN :
978-1-4244-7280-2
DOI :
10.1109/ICICTA.2010.490
