DocumentCode
319857
Title
International marketing for small manufacturing enterprises in the power electronics marketplace
Author
Bowers, John S. ; Staffiere, Donald T.
Author_Institution
Custom Electron Inc., Oneonta, NY, USA
Volume
1
fYear
1998
fDate
15-19 Feb 1998
Firstpage
271
Abstract
This paper addresses marketing strategies that are unique to small manufacturing enterprises (SMEs) in the international marketplace. SMEs must address these topics if they want to successfully conduct business on a global scale. While international marketing is successfully practiced by many large electronics companies, this paper is intended to assist SMEs in conducting business with their limited resources in the international marketplace
Keywords
electronics industry; marketing; power electronics; strategic planning; business; international marketing; limited resources; marketing strategies; power electronics marketplace; small manufacturing enterprises; Business; Companies; Consumer electronics; Energy management; Engineering management; Government; Manufacturing; Marketing management; Power electronics; Power engineering and energy;
fLanguage
English
Publisher
ieee
Conference_Titel
Applied Power Electronics Conference and Exposition, 1998. APEC '98. Conference Proceedings 1998., Thirteenth Annual
Conference_Location
Anaheim, CA
Print_ISBN
0-7803-4340-9
Type
conf
DOI
10.1109/APEC.1998.647703
Filename
647703
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