Investigating students´ perceived satisfaction, behavioral intention, and effectiveness of English learning using augmented reality

This study uses augmented reality (AR) technology to implement an AR-learning system for English vocabulary learning. Although previous studies have indicated that multimedia courseware enhances learning effectiveness, some important issues may cause negative effects. This study investigates learners´ satisfaction and behavioral intention as well as the effectiveness of the AR-learning system. The results of this study showed that system quality was a critical factor affecting perceived satisfaction, perceived usefulness, and AR-learning effectiveness. Perceived self-efficacy also affected perceived satisfaction and perceived usefulness. On the other hand, multimedia instruction was a minor factor affecting perceived usefulness and AR-learning effectiveness. We verified that learners´ behavioral intention was affected by perceived satisfaction and perceived usefulness of the AR-learning system. Furthermore, the design of system function and operation process must be more straightforward for learners when adopting new technology in the learning system.