Keynote Talk #2

Summary form is only given. Hamming said, "The purpose of computing is insight, not numbers," yet this conference, like many today, is awash only in numbers. These numbers are perhaps more strategic than insightful. The numbers are used by designers, who want to prove their invention is better than the status quo. Then there are marketers, who want to prove their product\´s the one to buy over the competition. And then there are the users, who quite frankly are not getting much insight out of any of this. This talk will step back and discuss two aspects of insightful computing: who speaks for the users, and how much we should trust our numbers