Title :
Technological benchmarking of products using the data envelopment analysis: an application to segments `A´ and `B´ of the Italian car market
Author :
Storto, Corrado Lo
Author_Institution :
Dept. of Comput. Sci. & Syst., Naples Univ., Italy
Abstract :
This paper uses data envelopment analysis (DEA) to carry out a competitive benchmarking study to compare 29 car models of the Italian market segments `A´ and `B´ sold in the last twenty years. Product features are identified and some indexes are constructed to implement DEA
Keywords :
automobile industry; marketing; product development; research and development management; Italy; R&D; automobile market; competitive benchmarking study; data envelopment analysis; product features; product innovation management; technological benchmarking; Application software; Artificial intelligence; Computer science; Data engineering; Data envelopment analysis; Displays; Engines; Market opportunities; Product development; Systems engineering and theory;
Conference_Titel :
Innovation in Technology Management - The Key to Global Leadership. PICMET '97: Portland International Conference on Management and Technology
Conference_Location :
Portland, OR
Print_ISBN :
0-7803-3574-0
DOI :
10.1109/PICMET.1997.653638
