Case study: how to make telecom pricing strategy using data warehouse approach

SIMS (Strategic Information Management System) is a large-scale DSS for the telecommunications industry. Its goal is the development of a pricing strategy. SIMS is developed based upon the huge volume of CDR (Call Data Records). Its two main functions are CBA (Call Behavior Analysis) and database simulation. Once decision-makers have fully analyzed a call behavior pattern, they can make an assumption for their pricing strategy, and then they can simulate their own scenario. After several simulations, they can find the optimal solution under their environment. It is very important to know the telephone customers´ behaviors because the telecommunications market is quickly becoming a highly competitive one. Telephone customers have an influence on the market, so we need a customer-oriented pricing strategy because the market itself has turned into a customer-oriented one. To get a customer-oriented strategy, we have to thoroughly analyze the customers´ call behavior patterns. SIMS is a strong tool to obtain these patterns and to conduct simulations based on this knowledge