Analysis of the webpage advertising strategy based on the prediction model

The progress of science and technology and the rapid development of the new generation of internet integration have greatly promoted the emergence and development of the new media form - webpage advertising. Compared with the traditional media forms of advertising, webpage advertising can be more in-depth, more detailed, and more effective by using mathematical tools. This paper analyzes the factors influencing the effectiveness of the webpage advertising, introduces the principle of Probit model and grey system prediction model, and with delivery of songs as an example, they are applied in advertising, and finally the prediction model and advertising strategy are given in detail. At the end of the paper, we analyze advantages and disadvantages of two kinds of prediction methods, and further propose the combined forecasting method, which improves the disadvantages of two kinds of prediction methods. The given method is not only suitable for the advertisements with prior information, but also applicable to the advertisements with no prior information, that is to say, the method has good scalability.