Title :
Niche markets for grid-connected photovoltaics
Author :
Wenger, Howard ; Herig, Christy ; Taylor, Roger ; Eiffert, Patrina ; Perez, Richard
Author_Institution :
Pacific Energy Group, Walnut Creek, CA, USA
Abstract :
This paper identifies target market niches for customer-sited photovoltaics (CSPV) in the United States. The intent is to demonstrate markets that are cost-effective today and identify those showing the most near-term promise. Exploitation of niche markets is one strategy that could help speed the commercialization of grid-connected photovoltaics
Keywords :
marketing; photovoltaic power systems; project engineering; USA; commercialization; grid-connected photovoltaics; target market niche identification; Buildings; Commercialization; Costs; Economic indicators; Geographic Information Systems; Loans and mortgages; Photovoltaic cells; Production; Renewable energy resources; Technological innovation;
Conference_Titel :
Photovoltaic Specialists Conference, 1996., Conference Record of the Twenty Fifth IEEE
Conference_Location :
Washington, DC
Print_ISBN :
0-7803-3166-4
DOI :
10.1109/PVSC.1996.564395
