Title :
Research on the problem of network security based on marketing
Author_Institution :
Sch. of Bus., Sias Int. Univ., Zhengzhou, China
Abstract :
Network marketing channels account for an increasing proportionat the company´s business as technology advances and changes in lifestyle. At present, network marketing channels is not concentrated, and the management is not uniform. Enhancing system security and making up for security vulnerabilities are the urgent problems to be solved as. The article introduces the concept of network marketing security, analyzes the major factors of endangering the security of network marketing, and proposes countermeasures.
Keywords :
electronic commerce; marketing; telecommunication security; electronic commerce; network marketing channels; network security; security vulnerability; system security; Information security; Internet; Law; Safety; e-commerce; network marketing; network security; online payment;
Conference_Titel :
Communication Software and Networks (ICCSN), 2011 IEEE 3rd International Conference on
Conference_Location :
Xi´an
Print_ISBN :
978-1-61284-485-5
DOI :
10.1109/ICCSN.2011.6013712