Environmental SWOT analysis for the Engineering and Science Management (ESM) program in Alaska

Author

Ra, Jang W. ; Eschenbach, Ted G.

Author_Institution

Sch. of Eng., Alaska Univ., Anchorage, AK, USA

fYear

1992

fDate

25-28 Oct 1992

Firstpage

156

Lastpage

159

Abstract

The authors set strategies for developing the 30-year-old Engineering and Science Management (ESM) program at the University of Alaska, Anchorage, by analyzing its environment. Environmental analysis, with emphasis on its levels-the internal, operating, and external environments-is used. Major elements/stakeholders in each level are identified as information sources. Their effects on the program are classified into the SWOT framework-strengths, weaknesses, opportunities, and threats. Active strategies combine internal strengths with external opportunities, while passive ones match internal weaknesses and external threats. A SWOT analysis identifies new tactics for fulfilling the ESM program´s mission

Keywords

engineering; management; Alaska; Anchorage; Engineering and Science Management; active strategies; environmental SWOT analysis; opportunities; passive strategies; strengths; threats; weaknesses; Continuous improvement; Design engineering; Educational institutions; Engineering management; Environmental management; Financial management; Maintenance engineering; Research and development management; Technology management; Testing;

fLanguage

English

Publisher

ieee

Conference_Titel

Engineering Management Conference, 1992. Managing in a Global Environment., 1992 IEEE International

Conference_Location

Eatontown, NJ

Print_ISBN

0-7803-0854-9

Type

conf

DOI

10.1109/IEMC.1992.225247

Filename

225247