Title :
Advertising in location-aware cloud based home automation systems
Author :
Maiti, Ananda ; Sivanesan, S.
Author_Institution :
Sch. of Comput. Sci. & Eng., VIT Univ., Vellore, India
Abstract :
With internet marketing being a driving force behind the growing internet economy, innovative and efficient ways to reach target markets are being pursued. In this paper we present the design and implementation of an advertising framework which uses cloud connected home automation systems as the advertising platform. Moreover, en suite location awareness of the home automation system aids in effective geomarketing.
Keywords :
advertising; cloud computing; home automation; mobile computing; Internet marketing; advertising framework; en suite location awareness; geomarketing; location-aware cloud based home automation systems; Continuous wavelet transforms; Educational institutions; Logic gates; Internet; advertisement; cloud; geomarketing; home automation; internet marketing;
Conference_Titel :
Remote Engineering and Virtual Instrumentation (REV), 2012 9th International Conference on
Conference_Location :
Bilbao
Print_ISBN :
978-1-4673-2540-0
Electronic_ISBN :
978-1-4673-2541-7
DOI :
10.1109/REV.2012.6293137
