Title :
The CRM-Oriented Research of Enterprise Strategic Early-Warning
Author :
Yang, GuangYu ; Ju, Liang
Author_Institution :
Dept. of Manage. Inf. Syst., TianJin Univ. of Finance & Econ., Tianjin
Abstract :
The increasingly fierce competition of modern enterprises display in a greater degree of performance for the customer and the effective realization of life-time value of the customer. In the face of inevitable crisis of the enterprises currently, this paper raises a CRM-oriented system model of Enterprise Strategic Early-warning and analyses its concept, attribute, management model and System Components. Finally, we make the simulation of the model with BP algorithm and have good results for warning.
Keywords :
backpropagation; customer relationship management; neural nets; back propagation neural network; customer life-time value; customer relationship management; enterprise strategic early-warning; system component; Automation; Computer displays; Crisis management; Environmental economics; Finance; Globalization; Macroeconomics; Management information systems; Pressing; Risk management; BP neural network; CRM; early-warning;
Conference_Titel :
Intelligent Computation Technology and Automation (ICICTA), 2008 International Conference on
Conference_Location :
Hunan
Print_ISBN :
978-0-7695-3357-5
DOI :
10.1109/ICICTA.2008.139
