Improving Web Site Content Using a Concept-Based Knowledge Discovery Process

Nowadays many organizations and enterprises have a Web site to help accomplish several business goals from sales to customer support. A very important activity for today´s managers is how to improve the experience of visitors in their Web site and make it more effective. Several techniques that use knowledge from visitors´ browsing behavior have shown good results to perform such task. However, how to introduce semantics into Web usage mining techniques is still a challenge. This work presents a way to obtain a semantic classification of visitors´ sessions using a conceptual mining process. We performed experiments in a real Web site