DocumentCode
3229935
Title
An empirical study of customer loyalty of the China CITIC Bank credit card — Based on Ningbo market diagnosis
Author
Dayou, Xu ; Yongju, Sun
Author_Institution
Sch. of Bus. Adm., Guizhou Coll. of Finance & Econ., Guiyang, China
fYear
2011
fDate
27-29 May 2011
Firstpage
691
Lastpage
694
Abstract
Customer satisfaction is the foundation and prerequisite for customer loyalty. In this paper, use the CITIC Bank credit card holders of the Ningbo city Cixi city as the investigation object. Mainly by the empirical analysis method, using SPSS statistical software to analyze the card holder loyalty effect of the card holder satisfaction and consumer behavior characteristics. Thus proposed the management recommendations to achieve customer loyalty based on customer satisfaction.
Keywords
banking; consumer behaviour; customer satisfaction; China CITIC Bank credit card; Ningbo city; Ningbo market diagnosis; card holder loyalty effect; card holder satisfaction; consumer behavior characteristics; customer loyalty; customer satisfaction; management recommendations; Analysis of variance; Correlation; Educational institutions; Psychology; Reliability; Sun; credit card; customer loyalty; empirical analysis;
fLanguage
English
Publisher
ieee
Conference_Titel
Communication Software and Networks (ICCSN), 2011 IEEE 3rd International Conference on
Conference_Location
Xi´an
Print_ISBN
978-1-61284-485-5
Type
conf
DOI
10.1109/ICCSN.2011.6014184
Filename
6014184
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