Research and application of clustering algorithm on rural channel classification management by China mobile company

In possession of great customer-data, Mobile Enterprise must transform data advantage into competitive advantage, which is not only to maximize income, but also to enhance the management system of channel. In this paper, I applied the theory of cluster analysis to discuss the use of the cluster analysis technology in the mobile market segmentation field, and by integrating the basic-data I utilized the mobile improvement K-means to set up a channel subsection model in rural areas in order to divide the rural mobile market effectively.