Adoption and assimilation of TQM strategy from parent company to overseas plant in Thailand

The purpose of this study is to demonstrate how the operation strategy, Total Quality Management (TQM), has been adopted and assimilated from parent company to oversea plant efficiently and effectively through the use of The Resource-Based View (RBV) theory framework. Insight experiences from a single case study of tire cord fabric manufacturing plant locating in Thailand are revealed. This company is an offshore plant of parent company in Turkey. The global strategic foundation of this company consists of resources (an employee development aligned with global strategy), values (i.e. integrity, customer focus, open minded, global collaboration, and results driven), and systems (enabling continual improvement and business excellence). In order to establish the leading edge in the market, the parent company has been transferring the platform of quality and operational excellence, which include TQM strategy, to all manufacturing plants over the world.