The effect of strategic orientations and knowledge acquisition on product innovation— The moderating effect of control mechanisms

Based on the organizational learning theory and social exchange theory, this article builds theoretical model to describe how different types of strategic orientations affect the knowledge acquisition; and the moderating effects of both informal control and formal control on the relationship between the EO, MO LO and knowledge acquisition of local venders. Our results show that, there are the positive relationship between the EO and knowledge acquisition; the positive relationship between the LO and knowledge acquisition; the invert-U relationship between the MO and knowledge acquisition. Furthermore, the knowledge acquisition has positive effect on product innovation. Finally, the different types of formal control and informal control have the different moderating effect on the relationship between the strategic orientation and knowledge acquisition.