Dynamic pricing based on the customer´s preference of remanufacturing products

Remanufacturing is one of the important task that relative to the reverse logistics of the product recycling, usually the economic and environmental impact should be considered. Comparing with the new product, the remanufacturing product there are many characteristics, such as product quality uncertainty, market unclear, etc., so the pricing problems of remanufacturing product will be difficult. In this paper, according to differences in product quality and customer preference for remanufacturing product, based on the objective of maximizing customer satisfaction and firm profits, using by two-way auction transactions game theory, the dynamic pricing model based on customer preferences for remanufacturing products is constructed, and the corresponding conclusions can help the remanufacturing enterprises to determine the price.