How the brain acts on technical information

When readers consume the products of technical communicators, their brains detect, identify, interpret, decide about and act on information. While to an observer these processes may seem smoothly linked they are performed by different parts of readers´ brains and operate differently. Technical communicators may be able to produce more usable information if they take readers´ brain processes into account. The paper provides a rough guide to some fundamental features of brain anatomy and functioning