Title :
Study on the Syllogism-based construction of industrial products brands
Author :
Shuai, Peng ; Cong-min, Sa ; Zhi-gang, Feng
Author_Institution :
Sch. of Bus. Adm., South China Univ. of Technol., Guangzhou, China
Abstract :
This paper, through the analysis on the three stages of brand rising, introduces the related points that should be operated emphatically in each stage, hence carrying on the optimization and integration of resources, and guides the enterprises manufacturing industrial products to establish brands with gracious reputations.
Keywords :
manufacturing industries; marketing; industrial product brands; optimization; syllogism-based construction; Educational institutions; Government; brand construction; industrial products; strategic study;
Conference_Titel :
Communication Software and Networks (ICCSN), 2011 IEEE 3rd International Conference on
Conference_Location :
Xi´an
Print_ISBN :
978-1-61284-485-5
DOI :
10.1109/ICCSN.2011.6014824
