DocumentCode
3242669
Title
Study on the Syllogism-based construction of industrial products brands
Author
Shuai, Peng ; Cong-min, Sa ; Zhi-gang, Feng
Author_Institution
Sch. of Bus. Adm., South China Univ. of Technol., Guangzhou, China
fYear
2011
fDate
27-29 May 2011
Firstpage
711
Lastpage
713
Abstract
This paper, through the analysis on the three stages of brand rising, introduces the related points that should be operated emphatically in each stage, hence carrying on the optimization and integration of resources, and guides the enterprises manufacturing industrial products to establish brands with gracious reputations.
Keywords
manufacturing industries; marketing; industrial product brands; optimization; syllogism-based construction; Educational institutions; Government; brand construction; industrial products; strategic study;
fLanguage
English
Publisher
ieee
Conference_Titel
Communication Software and Networks (ICCSN), 2011 IEEE 3rd International Conference on
Conference_Location
Xi´an
Print_ISBN
978-1-61284-485-5
Type
conf
DOI
10.1109/ICCSN.2011.6014824
Filename
6014824
Link To Document