• DocumentCode
    3243727
  • Title

    An analytical CRM based on customer knowledge

  • Author

    Kong, Ling-Bo ; Yu, Kai-Chao ; Hou, Kai-hu

  • Author_Institution
    Fac. of Mech. & Electron. Eng., Kunming Univ. of Sci. & Technol., Kunming, China
  • fYear
    2010
  • fDate
    29-31 Oct. 2010
  • Firstpage
    1641
  • Lastpage
    1645
  • Abstract
    Targeting at customers, CRM system is definitely of strategic importance for enterprises. However, its huge potential, the analytical function, is not fully exploited. After introducing the customer knowledge and analyzing the current situation of analytical CRM, this paper proposed a model for analytic CRM, and illustrated its application in customer grouping and corresponding strategy.
  • Keywords
    customer relationship management; analytical CRM; customer grouping; customer knowledge; Computational modeling; Synthetic aperture sonar; Total quality management; Wire; Customer Knowledge; analytical CRM; customer grouping; customer strategy;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Industrial Engineering and Engineering Management (IE&EM), 2010 IEEE 17Th International Conference on
  • Conference_Location
    Xiamen
  • Print_ISBN
    978-1-4244-6483-8
  • Type

    conf

  • DOI
    10.1109/ICIEEM.2010.5646101
  • Filename
    5646101
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=3243727