Exploring the validity of learning styles as personalization parameters in eLearning environments: An eyetracking study

This paper describes how learning styles relate to visual attention in eLearning environments. In this study, eye gaze of participants was recorded as they interacted with an eLearning module and their comprehension was examined as well as their individual learning style. Findings suggest that learners differ in their visual attention distribution according to their learning style. Verbal learners allocate attention to textual content more than multimedia, and visual learners scan the text and direct more attention to multimedia elements than textual content on the screen. Design implications for eLearning environments are discussed.