Title :
A web usage mining framework for business intelligence
Author :
Tiwari, Sonal ; Razdan, Deepti ; Richariya, Prashant ; Tomar, Shivkumar
Author_Institution :
Dept. of MCA, NIIST, Bhopal, India
Abstract :
In this paper, we introduce a web mining solution to business intelligence to discover hidden patterns and business strategies from their customer and web data. We propose a new framework based on web mining technology. Web mining attempts to determine useful knowledge from secondary data obtained from the interactions of the users with the web.
Keywords :
Internet; competitive intelligence; data mining; recommender systems; Web usage mining framework; business intelligence; business strategies; hidden patterns; recommender system; Analytical models; Business; Computer architecture; Navigation; Visualization; Web servers; XML; Data mining; Web Mining; Web Usage Mining; Xml;
Conference_Titel :
Communication Software and Networks (ICCSN), 2011 IEEE 3rd International Conference on
Conference_Location :
Xi´an
Print_ISBN :
978-1-61284-485-5
DOI :
10.1109/ICCSN.2011.6014995
